Privacy Policy

Effective Date: September 22, 2026
Last Updated: September 22, 2026

Forever French Co. (“Forever French,” “we,” “us,” or “our”) operates shopforeverfrench.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our Site, place an order, contact us, subscribe to our marketing communications, or otherwise interact with us.

By using the Site, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

When you place an order, contact us, create an account, sign up for marketing communications, or otherwise interact with the Site, we may collect information such as:

• Name

• Billing address

• Shipping address

• Email address

• Telephone number

• Account information, if you create an account

• Order and purchase information

• Information you provide when contacting customer service

• Marketing and communication preferences

• Information you voluntarily provide in reviews, comments, surveys, or other submissions

When you make a purchase, payment information is generally processed by our payment processors and/or Shopify rather than stored by us in full. We may receive information necessary to confirm and fulfill your transaction, such as payment status, payment method, transaction identifiers, and limited payment information.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect certain information about your device and activity, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Time zone

• Approximate location derived from IP address

• Referring and exit pages

• Pages and products viewed

• Links clicked

• Date and time of visits

• Information about how you interact with the Site

• Cookies and similar technologies

We refer to this information collectively as “Device Information.”

Cookies and Similar Technologies

We may use cookies, pixels, tags, web beacons, and similar technologies to operate the Site, remember preferences, understand how visitors use the Site, measure advertising effectiveness, and provide or support personalized advertising.

Some cookies are necessary for the Site to function, while others are used for analytics or advertising.

Depending on your browser, device, location, and applicable law, you may be able to control certain cookies through your browser settings or our cookie/privacy preference tools.

2. How We Use Personal Information

We may use personal information for the following purposes:

• To process and fulfill orders

• To process payments and prevent fraudulent transactions

• To arrange shipping and delivery

• To provide order confirmations, shipping updates, receipts, and other transactional communications

• To respond to questions and provide customer support

• To communicate with you about our products, services, promotions, and offers where permitted by law

• To personalize your experience

• To understand how visitors use our Site

• To maintain, operate, improve, and troubleshoot the Site

• To measure the effectiveness of our advertising and marketing

• To detect, investigate, and prevent fraud, abuse, security incidents, and other potentially unlawful activity

• To comply with legal obligations and respond to lawful requests

• To enforce our agreements and protect our rights, property, customers, and business

• For other purposes disclosed to you at or before the time information is collected

We will not use personal information for materially different purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by applicable law.

3. How We Share Personal Information

We may disclose personal information to service providers and other third parties that help us operate our business.

Depending on how you interact with us, these parties may include:

• Shopify, which provides our ecommerce platform and related services

• Payment processors and financial service providers

• Shipping and fulfillment providers

• Website hosting, security, analytics, and technology providers

• Email and marketing service providers

• Advertising and social media platforms

• Customer service and communications providers

• Professional advisors, such as attorneys, accountants, insurers, and auditors

• Government authorities, courts, law enforcement, or other parties when required by law or when reasonably necessary to protect our rights or comply with legal obligations

• A successor, buyer, or other party involved in a merger, acquisition, financing, sale, restructuring, bankruptcy, or similar transaction

We do not sell or rent customer personal information for money in the ordinary sense of those terms.

However, certain advertising or analytics activities may constitute “selling” or “sharing” personal information under California law even where no money changes hands. Whether that applies depends on the specific technologies and services we use.

4. Shopify

Our online store is powered by Shopify. Shopify may process personal information as necessary to provide ecommerce, hosting, payment, security, analytics, and other services.

Shopify's privacy practices are described in its Privacy Policy.

5. Analytics

We may use analytics services, such as Google Analytics, to understand how visitors interact with our Site and to improve our products, services, marketing, and website.

Analytics providers may use cookies and similar technologies to collect information about website activity.

If Google Analytics is enabled on our Site, you may be able to control or opt out of certain Google Analytics tracking through tools made available by Google and through your browser or device settings.

6. Advertising and Behavioral Advertising

We may work with advertising and technology partners to display advertisements, measure advertising performance, understand audience activity, and provide advertising that may be more relevant to you.

These services may use cookies, pixels, advertising identifiers, and similar technologies.

Depending on where you live, you may have the right to opt out of certain forms of targeted advertising or the “sale” or “sharing” of personal information under applicable privacy laws.

Where required by applicable law, we will honor recognized privacy preference signals, such as the Global Privacy Control.

7. Email Communications

If you provide your email address, we may send you transactional communications relating to your purchases, account, or requests.

Where permitted by law and consistent with your preferences, we may also send promotional emails about our products, services, promotions, and other information.

You can unsubscribe from promotional emails by using the unsubscribe mechanism included in those emails. Unsubscribing from marketing communications does not prevent us from sending necessary transactional or service-related communications.

Commercial email communications are subject to applicable law, including the CAN-SPAM Act where applicable.

8. SMS Marketing

If you separately opt in to receive marketing text messages from Forever French, you agree to receive recurring automated promotional and personalized marketing text messages at the telephone number you provided.

Message frequency varies. Message and data rates may apply.

Consent is not a condition of purchasing goods or services.

You may opt out at any time by replying STOP. You may request assistance by replying HELP.

Text-message consent and opt-in information will not be sold, rented, or shared with third parties for their own marketing or promotional purposes.

We may share information with service providers that help us operate our SMS program, such as text-message delivery providers, to the extent necessary to provide the service.

9. Your Privacy Choices

Depending on where you live and subject to applicable legal exceptions, you may have rights regarding your personal information.

These may include the right to:

• Know or access certain personal information we collect about you

• Request correction of inaccurate personal information

• Request deletion of personal information

• Opt out of certain sales or sharing of personal information

• Opt out of certain targeted or behavioral advertising

• Limit certain uses or disclosures of sensitive personal information where applicable

• Withdraw consent where processing is based on consent

• Object to or restrict certain processing

• Receive a copy of certain personal information in a portable format

• Appeal a decision concerning a privacy request, where applicable

• Not receive discriminatory treatment for exercising applicable privacy rights

The specific rights available to you depend on your state, country, and the circumstances of our processing.

10. California Privacy Rights

This section applies to California residents to the extent required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).

The CCPA provides qualifying California residents with certain rights concerning their personal information, subject to legal exceptions.

Categories of Personal Information

Depending on how you interact with us, we may collect categories of personal information that may include:

• Identifiers, such as name, email address, postal address, IP address, and telephone number

• Commercial information, such as products purchased or considered

• Internet or other electronic network activity, such as browsing activity and interactions with our Site

• Geolocation information, such as approximate location derived from an IP address

• Inferences, such as preferences that may be derived from your interactions with our Site

• Other information that you voluntarily provide to us

We do not intentionally collect sensitive personal information unless necessary for a permitted business purpose or otherwise disclosed to you.

Sources of Personal Information

We may collect personal information from:

• You

• Your browser or device

• Shopify and other service providers

• Payment processors

• Shipping and fulfillment providers

• Analytics and advertising providers

• Other third parties you authorize to provide information to us

Business and Commercial Purposes

We may collect and use personal information for purposes including:

• Processing transactions

• Providing products and services

• Customer service

• Security and fraud prevention

• Analytics

• Advertising and marketing

• Site operation and improvement

• Legal compliance

• Other purposes described in this Privacy Policy

California Requests

To submit a request concerning your California privacy rights, email:

ShopForeverFrench@gmail.com

Please include enough information for us to reasonably verify your identity and understand your request.

We will process qualifying requests as required by applicable law.

If you use an authorized agent to submit a request on your behalf, we may require documentation establishing the agent's authority as permitted by law.

We will not discriminate against you for exercising rights granted by applicable California law.

If our business is subject to a CCPA requirement to provide a specific online privacy request portal, “Your Privacy Choices” link, or other mechanism, we will provide that mechanism on the Site.

11. European Economic Area and United Kingdom Privacy Rights

If you are located in the European Economic Area or United Kingdom and applicable data-protection law applies to our processing of your information, you may have additional rights, including rights to access, correct, delete, restrict, object to, or receive a portable copy of your personal information.

Depending on the circumstances, our legal bases for processing may include:

• Performance of a contract, such as processing and delivering an order

• Compliance with legal obligations

• Our legitimate interests, such as fraud prevention, security, customer service, and improving our business, where those interests are not overridden by your rights

• Your consent, where consent is required

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that occurred before withdrawal.

Your information may be processed in the United States and other countries where our service providers operate. Where required by applicable law, we will use appropriate safeguards for international data transfers.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, maintain business and transaction records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect our rights.

Retention periods vary depending on the type of information and the reason we collected it.

When information is no longer reasonably necessary, we may delete it, anonymize it, or securely dispose of it, subject to applicable legal and operational requirements.

13. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

14. Children's Privacy

The Site is not directed to children under the age required by applicable law, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us in a manner that violates applicable law, please contact us so that we can investigate and take appropriate action.

15. Third-Party Websites

Our Site may contain links to websites, applications, products, or services operated by third parties.

This Privacy Policy does not apply to third-party websites or services. We encourage you to review the privacy policies of third parties before providing them with personal information.

16. Do Not Track

Some browsers offer a “Do Not Track” feature. Because there is not currently a universally accepted standard for responding to Do Not Track signals, our Site may not respond to such signals.

Where applicable law requires us to recognize a browser-based privacy preference signal, we will do so as required by law.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Where required by law, we will provide additional notice or obtain consent for material changes.

18. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you wish to submit a privacy request, contact us:

Forever French Co.
Attn: Privacy Compliance
207 N Gilbert Rd, Unit 113
Gilbert, AZ 85234
United States

Email: customerservice@foreverfrenchbaby.com